Media Training
Own the Moment
Media Interviews
Project authenticity, relatability, and make your message land. Whether you're in a television studio, your office, or on the steps of a landmark building, you have only 3-5 minutes to shape the next phase of your future. Learn to maximize this time while building—and protecting—your personal brand. Trainings include: ∙ Avoiding the biggest mistakes and traps ∙ Staying on message without appearing to avoid the question ∙ Soundbites that pop ∙ Responding to tough questions ∙ Handling multiple-anchor interviews ∙ Body language for on-camera appearances ∙ Turning challenging situations to your advantage
Podcasts
Appearing on a podcast goes far beyond casually answering questions and hoping for a good outcome. True success requires a strategic approach, carefully crafted messages, and engaging stories. Strengthen your ability to communicate your message clearly and concisely, using storytelling to captivate your audience and leave an unforgettable impression. You will learn to: ∙ Convey substantial information in a brief answer ∙ Master the art and science of storytelling ∙ Use specific words and phrases to create excitement ∙ Promote yourself or your brand without overdoing it ∙ Provide clear, concise answers that leave your listeners wanting more ∙ Apply consistent thematic elements across a variety of topics
Social Media Videos
Exude confidence, poise—and even learn to enjoy being on camera. (Yes, it's possible!) You will craft polished, informative, and appealing videos that showcase you at your best. This can include scriptwriting, message development, branding, and on-camera delivery. You will also learn: ∙ Best practices for sound, lighting, background, and camera framing ∙ How to look your best on camera ∙ Body language and vocal technique for on-camera presence ∙ Effective delivery techniques ∙ How to offer valuable information and still leave people wanting more ∙ Strategies to stand out in your market
Crisis Communication
In the new media age, effective crisis management hinges not only on the clarity of your message but also on the speed and authenticity with which it’s delivered. A single misstep in the critical moments following a crisis can prolong its news cycle and escalate its impact, costing millions and potentially leaving permanent stains on your brand’s reputation. While some crises are inevitable, the way you respond makes the difference escalation or a new beginning. That’s why being prepared is one of the most valuable investments you can make in your company’s future. Our crisis communications program plays an essential role in your communication strategy, equipping your team to navigate rocky waters and ensure a smooth, coordinated response across these crucial areas: ∙ Essential do’s and don’ts for on-camera communications ∙ Training and tailored messaging for engaging stakeholders, employees, partners, and the public ∙ Ensuring consistency across leadership messaging, behavior, and communication style ∙ Preventing and managing media leaks ∙ Conveying empathy, responsibility, and transparency ∙ Repairing and strengthening your reputation
